Adidas

Objective

Concept creation is one of our specialties, and we are particularly enjoying how a winning idea is flourishing across many Adidas locations all over the world. Together, Adidas and The Good Plastic Company are showing how eco-conscious materials that produce zero waste can be a perfect match for the most syslish brands. 

Polygood went into the global vision for shelves, stands, podiums, and racks at the Adidas headquarters in Herzogenaurach, Germany, in Abu Dhabi, Dubai — and the locations detailed below. 

Approach 

London

The Adidas Battersea Power Station location in London is housed in a nearly century-old decommissioned power station. Its doors have reopened for the first time in 40 years as a shopping and entertainment centre. For this store, the Adidas team chose Timeless Duo, one of our bestsellers, to form square pedestals and rounded displays. 

Istanbul 

The same elements greet customers across the continent at Adidas Istanbul, part of a sweeping reconstruction of their Turkish stores. The team enriched stores with brand-new experiential spaces and unique touches from local artists at various points. 

Paris

In a unique flooring project for the Adidas Champs-Elysées store in Paris, Samji Studio put our Timeless Duo and Reverse Timeless Duo patterns “head-to-head on the field,” cutting and combining panels to resemble a black football pitch with white kick-off circles.

At the Adidas Originals Store Le Marais in Paris, the End Plastic Waste campaign in 2021 used our Salt Dune pattern for staircase-shelving and inventive shapes in a living space filled with other sustainable materials, to highlight recycled plastic’s many possibilities. The End Plastic Waste logo signage is also made with our 100% recycled plastic panels. 

Impact

Adidas is the first brand to have reached out to The Good Plastic Company, looking for sustainable materials to embed in their company plastic waste reduction initiative.   

The floor for the Adidas Champs-Elysées store in Paris was made from Polygood panels made from over 500 kg of plastic waste. Green single-use cutlery went into the signature Adidas logo captured with white and green patterns.