The Ordinary

Objective

The Ordinary is a collection of concentrated serums and oils, set to revitalise your skin. The animal friendly products are exclusive to Selfridges department store. 

B-Corp Certified Brinkworth designers sought a planet-friendly design material for The Ordinary’s display fixtures, reflecting the brand’s commitment to clean, responsible products.

Approach

The curvy, open display shelving and cleverly retro locker-style lower cabinets are all made from our Victorious pattern — pristine, modern, and fresh. We like the semi-circular flow and the glossy finish.

Impact

The skincare line is about striking a balance between nature and science: no animal testing and free from parabens, formaldehyde and mercury. A conscious brand that’s making conscious decisions about the materials that go into their showcase with Polygood^®.